Exciting stuff over here, and surprise it has to do with Crossfit. ASI recently ran another article featuring yours truly and Crossfit Lowell. Check out a little clip below. And make sure to stop by and give the main article a read, Great stuff!
"Dave Quigley was looking for a new gym. Gina Tacconi-Moore was looking for a decorator to handle the branded apparel needs of her Massachusetts business, CrossFit Lowell. So, when Tacconi-Moore walked into Noreast Custom Apparel a few years ago, it was something like serendipity. Not only did Quigley find the perfect place to work out, but he’s been able to leverage that initial meeting into a lucrative niche business. “CrossFit gym owners are fun people to work with,” Quigley says. “It’s been an easy relationship to build upon.”
For the uninitiated, CrossFit is a trendy fitness regimen that focuses on intense daily training and measurable results. Owners refer to their facilities as “boxes,” rather than gyms. The brand has attracted a fiercely devoted following, and even inspired an international competition. The CrossFit Games, created in 2007 and sponsored by Reebok, has top CrossFit athletes perform a series of mystery challenges to measure their physical fitness. For many, CrossFit is more sport than gym. “Many folks take a lot of pride in being a CrossFitter,” says Emily Yates, owner of CrossFit Connex in Madison, WI. Branded apparel is a way to show off that pride, she adds: “Your box is your team, and wearing your team colors is part of being on that team.”.........
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